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ABB Opens Global Innovation & Training Campus For Machine Automation

ABB opened its new global innovation and training campus at the headquarters of B&R in Eggelsberg, Austria, its global center for machine and factory automation. The new campus will create up to 1,000 additional high-tech jobs and includes world-class research and development laboratories, as well as global training facilities for up to 4,000 people per year in collaboration with universities. ABB invested EUR 100 million in the expansion of the B&R headquarters.

Campus innovations around artificial intelligence and machine and factory automation will play an essential role in unlocking the potential of future industrial production. They will increase productivity and flexibility, helping customers become more sustainable and produce closer to their end markets.

ABB CEO Björn Rosengren said: “Innovation has been in ABB’s DNA for more than 130 years and our division, B&R, is a true innovation hot-spot for the transformation towards more automated manufacturing. The official opening of this campus is a proud moment for our ABB as we create highly-skilled jobs while shaping the machines and factories of the future together with our customers.”

A Hub For Integrated Production, Research, and Training

The new campus expands the total area of B&R’s headquarters to more than 100,000 m², making B&R one of the largest sites for integrated production, research, and training in central Europe, with currently around 2,400 employees. The expansion will also free up space which will serve as additional production capacity to meet increasing demand for B&R products.

Sami Atiya, President of ABB’s Robotics & Discrete Automation business area, added, “This is a decade of transformation towards robotics and automation as our customers respond to global labor and supply shortages, accelerating consumer demand for personalized products and the need to operate more sustainably. ABB’s new campus will serve as a customer collaboration center where we work with customers around the globe, helping them to respond to these trends and supporting B&R in becoming the partner of choice for the world’s most ambitious industrial automation projects.”

According to ABB research, 8 out of 10 companies in Europe and the U.S. are planning to further automate and 7 out of 10 to near- or reshore their production. The global addressable market volume for machine and factory automation is currently estimated at $20 billion p.a. and is expected to increase to $31 billion p.a. by the year 2030.

With the acquisition of B&R in 2017, ABB is the only company offering industrial automation customers the entire range of integrated hardware and software solutions around control, actuation, robotics, sensing as well as analytics and electrification.

Open Innovation and Education Hub

The ABB innovation and training campus will serve as an open innovation hub, where B&R will closely collaborate with international customers, companies, and start-ups from across the region, as well as research and educational institutions to co-develop automation solutions and train the talents needed for the factories of the future.

Jörg Theis, President of B&R, said: “Education will be given highest priority at the campus. Our Automation Academy will offer inspiration and training opportunities for up to 4,000 students, apprentices, customers’ experts and employees from all around the world every year.” Theis added that B&R plans to offer dual education at the university level in collaboration with higher education institutions.

New Brand Identity

With the new campus, B&R has also unveiled a new brand identity creating a visual connection between B&R and ABB. “Our new visual design underscores ABB’s strong commitment to B&R as a category brand and shows the strength of B&R and ABB as we grow together and work together. Being part of that bigger family creates many new possibilities for every employee to proactively shape their career,” said Theis.

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