ZEISS Industrial Quality Solutions Transforms Canadian Go-to-Market-Strategy To Drive Customer Excellence
ZEISS Industrial Quality Solutions, global leader in cutting-edge metrology and inspection technologies and software, has announced a transition to direct sales in the Canadian market for ZEISS Coordinate Measuring Machines (CMMs), Vision Measuring Machines (VMMs), CT/X-Ray solutions, industrial light microscopes, and Surface, Form and Geometry (SF&G) products, effective January 1, 2025. This strategic shift follows the dissolution of its distributor agreement with Elliott Matsuura Canada Inc., which had previously been the supplier of these technologies in Canada.
“We thank Elliott Matsuura Canada Inc. for their partnership over the years and wish them good luck in their endeavors. Our decision to move to direct sales for these specific technologies allows us to partner more closely with our customers to resolve their toughest challenges and help them reach their goals. To demonstrate our dedication to supporting the Canadian market and our existing customers, we are actively investing in the expansion of ZEISS Industrial Quality Solutions Canada,” said Diederik Van Tricht, National Sales Manager, ZEISS Industrial Quality Solutions Canada.
ZEISS Canada is established in the market as a prominent leader in precision optics and innovative solutions and a trusted and local partner to various industries. Earlier this year, ZEISS established a Sales and Service Company in Canada for its Industrial Quality Solutions portfolio to strengthen customer excellence throughout the region.
“For more than 175 years, ZEISS has empowered people to change the world with transformative technologies that drive innovation. ZEISS Canada’s commitment to excellence, innovation, and customer satisfaction is evident with the expansion of ZEISS Industrial Quality Solutions Canada and the growth of our expert team. By delivering cutting-edge solutions and providing superior customer care, ZEISS Canada continues to impact the Canadian market profoundly,” said Bryan Rossi, President of ZEISS Canada.
The Canadian market will benefit from direct collaboration with ZEISS sales, support, and applications teams. ZEISS Industrial Quality Solutions Canada will also provide training, service, and maintenance for these products. The ZEISS Canada facility, based in Toronto, features various models of ZEISS metrology technologies, including ZEISS CMMs and VMMs. Beginning in January 2025, the showroom will be open for visitors to experience live demonstrations of these technologies.
Fostering a blended go-to-market strategy that leverages both direct sales and the power of its experienced network of local partners, ZEISS Industrial Quality Solutions Canada maintains its distributor agreements for the sale of other ZEISS technologies, including electron microscopes, optical 3D measurement solutions, and its line of HandsOnMetrology 3D scanning technologies. This approach enables ZEISS to support all customers throughout Canada in realizing their ambitions in digitalization and decarbonization.
For more information: www.zeiss.ca/metrology
