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Sensofar Rebrands as it Celebrates 20 Year Anniversary

Sensofar, a leading company in the optical surface metrology field, is celebrating 20 years in business and with it has announced the renewal of its branding.

Sensofar’s beginning was enhanced by the passionate and entrepreneurial spirit of its founders, when they wanted to leverage their knowledge about the science of light, to create disruptive technologies that would demonstrate to the market the need for and benefits of optical metrology. Their passion for science became the core of the business.

“The last 20 years have given us plenty of reasons to celebrate,” said Roger Artigas, president of Sensofar Metrology. “Our industry has progressed over the past 20 years in all areas out of the academy fields. Sensofar has played a large role in the defining key moments of optical metrology, and we are proud of our achievements. Optical metrology has become one of the most important phases in quality processes, and our profilometers are the most versatile equipment to measure and inspect surfaces especially with a growing demand due to the miniaturization of the whole market. There are still many challenges ahead, but our future is bright.” 

This year Sensofar celebrates an outstanding and remarkable past, while also looking forward to the opportunities the future brings to the company. For this reason, the company wanted to renew its brand while renewing the commitment made to customers, employees, metrology, and surface inspection, under a new tagline and brand image.

Marc Andrés, Brand manager at Sensofar commented; “It is important that Sensofar retains its established values and scientific heritage, but at the same time the branding needed developing to reflect the growth and maturity of the company. We feel it’s important to let people know what Sensofar stands for and our new tagline ‘Lighting Up Your Quality’ signifies our commitment to metrology and reflects how the company improve the quality processes of our users.

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