Metrology News 2021 Media Planner

The Online Metrology Platform for Manufacturing Professionals

Since launch Metrology News has become the leading global news site for manufacturing metrology. Metrology News is updated daily providing the very latest in metrology and quality news from around the world. Metrology.News showcases new product introductions, technology, innovation, research, people, customer applications, industry trends and sector dynamics.

2020 Metrology News Platform Statistics

  • Over 500,000 page views in 2020
  • Over 250,000 visitors in 2020
  • Over 1,000 articles published
  • 46% readership increase in 2020
  • 30% of platform visitors reach site through Google and other search engines
  • 6.5% average click through rate to external URL’s
  • 9,600 Metrology News Linkedin page followers
  • Over 16,000 Metrology News Publishing Editor Linkedin followers

Global Reach – Global Influence

The Metrology News platform has a truly global reach and recorded the following 2020 geographical readership:

USA 29% | Germany 10% | United Kingdom 8.4% | India 6.2% | Japan 4.4% | France 3.4% | Canada 3.4% | Italy 2.5% | Spain 2.3% | Netherlands 2.1% | South Korea 1.6% | China 1.6% | All Others Countries 25.1%

Metrology News Publishing Editor

Keith Mills MetrologyPublishing Editor of Metrology News, Keith Mills, has accumulated over 35 years in the global Industrial Metrology sector. Originally from the UK, Mills spent more over 20 years in USA running metrology companies and has additional hands-on experience in Europe, China, India, and S.E Asia.

Educated as a Manufacturing Engineer, Mills participated in the industrial robotic automation sector before migrating to the industrial metrology sector in 1985. With Industry 4.0 on the horizon, and the trending integration of metrology and automation, Mills has the necessary background and experience to report on all of the upcoming technological advancements and trends in industrial metrology as it becomes centric in Smart Factories.

Mills, an indisputable visionary, is uniquely qualified as Publishing Editor to showcase new product introductions, technology, innovations, customer applications, industry trends and sector dynamics to the global readership of Metrology News.

On his LinkedIn profile Mills was described by a leading aerospace metrologist: “Keith is a forward thinking innovator that looks beyond the boundaries of customer expectations. In the world of Metrology we need more people with Keith’s enthusiasm able to innovate rather than simply evolve customer focused expectations”. Pete Willis – Chief Engineer (Inspection & Metrology Laboratory) at Messier-Bugatti-Dowty.

The planned editorial focus calendar for Metrology News in 2021 is as follows:


Smart Manufacturing – Machine Vision, Artificial Intelligence and Edge Computing

Computed Tomography – seeing the other side of dimensional metrology


Robotic Inspection – Inline, Near-Line and their increasing role in process control

What to do with all the data?


Coordinate Measuring Machines – How the CMM is evolving in today’s smarter factories


Optical Metrology – Structured light scanning and vision based application driven solutions

Control Expo Preview


Big Data – Creation, Analysis and Utilization

Control Expo Review


Portable Inspection solutions that roam the manufacturing floor

Additive Manufacturing – process and quality control technique to manage this emerging manufacturing field


Metrology 4.0 – what does it really mean

Metrology Software – current and future trends including virtual programming tools


Reverse Engineering – prototyping and production applications

Digital Twins and their increasing role in process control


Surface Finish and Form – Optical v Tactile solutions

Augmented Reality and its increasing role in Quality Control


Multi-Sensors – the one stop inspection solution

5G and its role in shaping the future of production metrology


Equipment Updates –  previous generation hardware upgrading for today’s metrology integrated manufacturing world

Sensors – “there’s a sensor for that” – a deep dive into new sensing technologies


Metrology Centric Manufacturing – Factory 2030

2021 – A year in review

NOTE: Please submit your product news along with other relevant materials at least 7 days before the start of each month for inclusion consideration in the editorial article on the above editorial subjects.


2021 Editorial Calendar Download: 2021 Metrology News Editorial Calendar


Get Your Product Noticed on Metrology News

Metrology.News Banner Advertising represents a tremendous opportunity for equipment and service suppliers to highlight attention on their company, products and services.

The following Banner Advertising rates are applicable for 2021:

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2021 Banner Advertisement Pricing - US$

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300 x 250 Banner (Top)$525$1365$2625$5000
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300 x 250 Banner (Inside Posts)$1050$2750$5250$9975
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Home Page Video$1575$4100$7875$15125
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Newsletters1 Month3 Months6 Months12 months
Weekly Bulletin 728 x 90 Banner (Middle)$275/week$2750$5250$9975
Weekly Bulletin 728 x 90 Banner (Bottom)$275/week$2750$5250$9975
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