In view of the developments relating to Covid-19, Deutsche Messe AG and the exhibitors at HANNOVER MESSE have decided to organize the industrial fair from April 12 to 16, 2021 entirely digitally. The organizers announced their decision in a recent statement. Deutsche Messe originally planned a hybrid format that included digital elements in addition to an on-site trade fair.
“In close coordination with our exhibitor committee, we decided that the organization of a presence fair under the given framework conditions is not feasible and is not responsible,” said Dr. Jochen Köckler, Chairman of the Board of Management of Deutsche Messe AG. “That is why we will switch the HANNOVER MESSE 2021 from hybrid to purely digital.”
According to the organizers, the digital HANNOVER MESSE will focus on a comprehensive conference program and the digitization of product presentations. “Virtual visitors will be able to quickly gain an overview of product innovations and use new tools to make direct contact with the companies that are relevant to them,” added Köckler.
For more information: www.hannovermesse.de